ROI Calculator

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Cost Per Funded Loan:
Cost Per Funded Loan This is the amount of money it costs you to fund each loan and is calculated by taking campaign cost and dividing by the number of loans funded from your marketing campaign.
Revenue Per Funded Loan:
Revenue Per Funded Loan
This is the amount of money you get paid for each loan that is funded (closed). If you get a varying amount based on factors such as premium yield spread then use your average.
Leads:
Leads
This is the number of leads generated from your marketing campaign. If you buy leads then only count the leads you received and were charged for. Exclude any leads returned to your vendor. If you use TV or direct mail then count the number of inquiries / responses from the ads.
Cost Per Lead:
Cost Per Lead
This is the amount it costs you to generate a lead or the amount you pay when buying leads. You calculate cost per lead by dividing campaign dollars spent by leads generated or purchased.

Campaign Cost:
Campaign Cost
This is the total amount of money you spent on acquiring leads from your lead generation campaign.
Funded Loans:
Funded Loans
This is the number of successful closed loans that resulted from your lead generation campaign.
Cost Per Funded Loan:
Cost Per Funded Loan
This is the amount of money it costs you to fund each loan and is calculated by taking campaign cost and dividing by the number of loans funded from your marketing campaign.
ROI:
ROI (Return on Investment)