May 7th, 2012
With the accelerating use of technology and social media in our society, it has become a necessity for prominent and effective companies to utilize social media in increasing lead generation. Carefully integrating social media into ones marketing plan will help attract relevant and quality traffic. Being able to tailor ones clients needs with innovation and forward thinking, you will be able to serve your clients and leave them with prestige satisfaction. By following through with analysis on your marketing campaign, further insight is developed and harnessed.
Read the rest of this entry »
April 20th, 2012
As the usability of mobile phones increases each year, people are becoming to depend on their phones much more, while using more traditional forms of technology less. Mobile marketing for B2B may have been a form of marketing some thought would never be efficient or beneficial. However, according to the 2011 B2B Marketing Benchmark Report, mobile marketing ranks second only to whitepaper downloads. This may be surprising because only 48% of B2B companies, who responded, had an actual mobile version of their site. However as number of companies using mobile marketing increases, the quality of results are expected to increase as well.
Read the rest of this entry »
April 11th, 2012
With the accelerating use of technology and social media in our society, it has become a necessity for prominent and effective companies to utilize social media in increasing lead generation. Carefully integrating social media into ones marketing plan will help attract relevant and quality traffic. Being able to tailor ones clients needs with innovation and forward thinking, you will be able to serve your clients and leave them with prestige satisfaction. By following through with analysis on your marketing campaign, further insight is developed and harnessed.
The 21st century is a time driven by innovation. The moment “the next big thing” is released, it is only a matter of time before there is something else on the market to yet again raise the bar and bring ambitions back to the drawing board. In a world such as ours characterized by rapid growth, expansion, and global interconnectedness, basic marketing techniques simply will not suffice.
Read the rest of this entry »
March 28th, 2012
If you are one of the increasing number of schools using Google Analytics, you must also prepare yourself for the next step of converting online education leads to students. Using strategies such as SEO and PPC, your school will be able to increase traffic; however you will need to learn how to appropriately process these leads. Many schools make the mistake of missing this step, and are unprepared to handle the large inflow of new inquires and are then unable to convert as many into students.
The number one thing when it comes to converting a lead is the response time. The shorter the response the time the more likely a potential is student will become a student at your school. As you wait, the potential student may be being contacted by other schools and you may lose your chance. The first school to contact the potential student will indeed leave the best impression. In order to prevent this from happening it is essential that your school creates a thorough lead conversion management system. Below are some basic steps to think about when creating this new system.
Read the rest of this entry »
March 19th, 2012
The mortgage industry is unlike most other industries. This uniqueness is reflected in the strategies used to generate mortgage leads. However, the tactics used in the unique mortgage industry cannot escape the need for advancement and adaptation when it comes to selling a product.
Tactics used to generate mortgage leads are changing even more as a result of the world evolving around us. Just as other industries must find ways to make their product stand out and seem superior to the rest, mortgage brokers must use tactics to catch the eye of their customers. With the constant advancements of our world and increasing competition between businesses, it is imperative for mortgage brokers, just as other businesses, to stay at the cutting edge.
Read the rest of this entry »
March 10th, 2012
Whether tweeting, blogging, or posting in Facebook, it is clear that social media has become a staple to almost every type of business. With new media outlets popping up just as we begin to get the hang of the last, it is crucial that companies avoid simple mistakes that could be detrimental to their campaign. Here are a few tips to avoiding mistakes:
No action should go unnoticed- every interaction online, is communication with a potential customer. Don’t miss that opportunity! In order to keep your online audience from “un-following” or “de-friending,” make sure their efforts and enthusiasm are noticed. No matter how many posts you have per day, with out reciprocated interaction, you will loose their interest. Make sure that each post is both eye and mind catching!
Read the rest of this entry »
March 1st, 2012
Maybe you are a start-up company and have just opened your doors. You have a desk, a phone and a computer and you are ready to do business. Or perhaps you are an existing business that has just made it through one of the worst recessions in our history and are ready to get back to building your business. You are ready for that mythical “stream of business” to come pounding on your door asking you for your assistance. However, reality hits. This stream of business just “ain’t happenin”. Your view to the outside, through your door, is unimpeded by customers. What do you do now?
You could advertise. But broadcast advertising, as with newspapers or television, is seen by thousands of people, yet it may or may not be seen by your target market. And advertising is expensive, especially when compared to the number of customers it produces. You need something a little more focused on your market.
Read the rest of this entry »
February 21st, 2012
There are many ways to help students relieve stress! Relieving stress will benefit the students and the school so it is important to help students learn the best ways of staying stress-free! Some ways include joining a sport, participating in an academic club, experiencing nightlife or exploring their new home. By engaging in these activities, a student can relieve the pressures and stress of college in a positive way. Below are some ideas you can present to your students.
Academic clubs
Academic clubs vary in a variety of subjects from student ambassadors to specific major targeted clubs. Whatever someone’s interest may be, their is a club for them! These clubs not only offer a good break from school but they also open many other doors. For one thing these clubs introduce students to people from all walks of life. The friendships one makes will last a lifetime. These clubs also help with job placement and securing internships in ones field of study.
Read the rest of this entry »
February 10th, 2012
When purchasing Mortgage Leads, it is important to keep in mind that not every single lead is going to be a home run. Like any other marketing campaign (Direct mail, Radio, Print etc), you will have people you can never get in touch with, people who do not qualify for any type of loan or people who won’t do business with you for one reason or another.
Let’s take a look at a typical lead campaign scenario:
Out of 100 leads, it is inevitable that you will have some bad leads and not be able to get a hold of some. Assuming you have great speed to contact, let’s say you manage to come in contact with 50 out of the 100 leads.
Out of those 50 contacts, you will probably get half of them interested, giving you 25 prospects. Due to the unfortunate economic conditions, it is inevitable to run into everything from poor credit scores, to title liens, no equity on the home, underwater mortgage, or another LO coming in and low balling your deal.
Realistically, you should expect to secure 5 out of the 25 prospects. Out of 5 pre-sold clients, a couple may fall out, but that still leaves you with 3 funded loans.
Read the rest of this entry »
February 1st, 2012
The more we learn, the more we forget. I don’t know if it’s just me, but it seems like my brain can only hold so much information before it starts automatically deleting things. I’ve often thought I should create a binder with all of the important marketing tips I accumulate throughout the years. You know the real zingers you think about weeks after reading the latest marketing best-seller. That way, in 10 years from now, I’d have the ultimate marketing guide to rock my career. Well this is by no means that binder, but it’s a few of the tips I’ve picked up thus far and I thought I’d share them with all of my fellow education professionals.
1. Never be afraid to take a risk.
Like Einstein said, “Insanity is doing the same thing twice and expecting different results”. Don’t be afraid to do something outrageous when it comes to your marketing enrollment campaigns. The less traditional the better. If you use an advertising agency, choose their wildest idea; chances are this will be the most successful.
2. Forget about selling, and start creating a culture.
People know when they are being sold to and normally, they don’t like it. Instead of trying to enroll more students, focus on creating an engaging way to interact with your target audience that has absolutely nothing to do with getting them to attend your school. If you can establish yourself as an industry leader through your reputation and useful/interesting/funny (you fill in the adjective) information you provide, the students will flock to you. *Confession- I’m not the best at this.
Read the rest of this entry »
